jeudi 5 juin 2008

The Sex and the City Business

JWT (Groupe WPP) viens de publier une étude : The Sex and the City Effect. Je cite : Sex and the City: The Movie has been dubbed "the Super Bowl for women." And just like the real Super Bowl, a number of marketers have lined up to leverage the Big Event in hopes of connecting with a captivated audience, among them Skyy Vodka, Coty fragrances, Glacéau Vitaminwater, Bag Borrow or Steal, Mercedes-Benz USA and jeweller H. Stern. What was the social impact of Sex and the City? How did it change cultural concepts of single women? What cultural taboos did it break? What lessons did advertisers and marketers learn from Sex and the City? What can we still learn from it today? How did the show contribute to the democratization of luxury? Pour la modique somme de 250$ vous pouvez l'acheter ici

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